Privacy Policy

Last updated: [8-Jul-2026]

Felix Matos values your privacy and is committed to protecting the personal information of visitors, customers, and users of our website.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit or make a purchase through our website.

Who We Are

Felix Matos is a fashion brand dedicated to creating distinctive garments, accessories, and collections with a contemporary and editorial vision.

Our website address is: https://shopfelixmatos.com

For privacy-related questions, you may contact us at: fmmktuse@gmail.com

What Personal Data We Collect and Why We Collect It

We collect personal information when it is necessary to provide our services, operate our online store, process orders, improve the website experience, communicate with customers, and maintain security.

The personal information we may collect includes:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Account registration details, if applicable
  • Messages submitted through contact forms
  • Payment-related information
  • IP address
  • Browser type and device information
  • Website usage data
  • Cookies and similar tracking technologies

We collect this information to process purchases, deliver orders, respond to inquiries, provide customer support, improve our website, prevent fraud, manage customer accounts, and comply with legal, tax, accounting, and security obligations.

Online Store and WooCommerce

When you visit our online store, we may track:

  • Products you have viewed
  • Items added to your cart
  • Your location, IP address, and browser type
  • Shipping address information, when provided
  • Cookies used to keep track of cart contents while browsing

This information helps us show recently viewed products, estimate shipping, maintain your cart, improve the shopping experience, and process your order correctly.

When you purchase from Felix Matos, we may ask you to provide information including your name, billing address, shipping address, email address, phone number, payment details, and optional account information such as username and password.

We use this information to:

  • Send information about your order
  • Process payments
  • Prevent fraud
  • Deliver your purchase
  • Respond to customer service requests
  • Manage returns, exchanges, refunds, or complaints
  • Set up and manage your customer account, if applicable
  • Comply with legal, accounting, tax, and administrative obligations
  • Improve our products, services, and online store experience
  • Send marketing communications, only when permitted or when you choose to receive them

If you create an account, we will store your name, address, email address, and phone number. This information may be used to populate checkout details for future orders.

We generally retain order information for as long as necessary for business, tax, accounting, legal, and customer service purposes.

Payments

Payments may be processed through third-party payment providers. When processing payments, some of your information may be passed to the selected payment provider, including information required to process or support the payment, such as the purchase total, billing information, and payment details.

Felix Matos does not directly store full credit card information on the website unless this is required and securely handled by an authorized payment provider.

Payment providers may include services such as PayPal, Stripe, WooPayments, CardNet, Azul,

Please review the privacy policy of the payment provider used at checkout for more details on how payment information is handled.

Contact Forms

When you submit a contact form through our website, we collect the information you provide, such as your name, email address, phone number, subject, and message.

We use this information to respond to your inquiry, provide customer support, follow up on requests, and manage communications related to Felix Matos products, services, orders, or business matters.

We do not sell or rent contact form information to third parties.

Comments and Reviews

If visitors leave comments or product reviews on the website, we collect the data shown in the comment or review form, as well as the visitor’s IP address and browser user agent string to help detect spam.

An anonymized string created from your email address, also known as a hash, may be provided to the Gravatar service to determine whether you are using it. The Gravatar privacy policy is available at: https://automattic.com/privacy/

After approval of a comment or review, your profile picture may be visible to the public in the context of your comment or review.

Media

If you upload images to the website, you should avoid uploading images that include embedded location data, such as EXIF GPS information.

Visitors to the website may be able to download and extract location data from images uploaded to the website.

Cookies

Our website uses cookies to support website functionality, improve the shopping experience, keep track of cart contents, remember user preferences, analyze website performance, and support security features.

If you leave a comment on our website, you may choose to save your name, email address, and website in cookies. This is for your convenience so that you do not have to enter your details again when leaving another comment. These cookies may last for one year.

If you visit our login page, we may set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, the website may set cookies to save your login information and screen display preferences. Login cookies usually last for two days, while screen option cookies may last for one year. If you select “Remember Me,” your login may remain active for two weeks. When you log out of your account, login cookies are removed.

If you edit or publish content on the website, an additional cookie may be saved in your browser. This cookie includes no personal data and only indicates the post ID of the article edited. It expires after one day.

WooCommerce may also use cookies to keep track of cart contents, recently viewed products, and customer sessions during the shopping process.

Embedded Content from Other Websites

Pages, products, articles, or sliders on this website may include embedded content, such as videos, images, social media posts, maps, fonts, or articles.

Embedded content from other websites behaves in the same way as if the visitor had visited the external website directly.

These third-party websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with their content, especially if you have an account and are logged in to that third-party website.

Slider Revolution, Videos, and External Media

Our website may use Slider Revolution or similar visual tools to display images, videos, animations, or interactive content.

If our website includes videos or media from platforms such as YouTube, Vimeo, or similar services, those third-party platforms may collect information such as your IP address, browser details, and interaction with the embedded content.

If you are logged in to a third-party platform while visiting our website, that platform may associate your interaction with your account.

Google Web Fonts

Our website may use Google Web Fonts or similar font services to ensure consistent visual presentation.

When web fonts are loaded, your browser may connect to third-party servers, and the third-party provider may receive information such as your IP address and browser details.

If web fonts are not supported by your browser, a standard font from your device may be used.

Analytics

Felix Matos may use analytics tools to understand how visitors interact with the website.

These tools may collect information such as:

  • Pages visited
  • Time spent on the website
  • Products viewed
  • Device type
  • Browser type
  • Approximate location
  • Traffic source
  • General browsing behavior

Analytics information helps us improve the website experience, optimize product presentation, understand customer interests, evaluate marketing performance, and improve our online store.

Analytics data is generally collected in an aggregated or anonymized way and is not used to personally identify individual visitors unless required for security, legal, or technical reasons.

Marketing Communications

If you subscribe to our newsletter, create an account, submit a form, or make a purchase, Felix Matos may use your contact information to send updates about collections, product launches, promotions, events, or relevant brand communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.

We do not sell your personal information to third parties for marketing purposes.

Who on Our Team Has Access

Authorized members of the Felix Matos team may have access to the information you provide through the website.

This may include:

  • Administrators
  • Shop managers
  • Customer service team members
  • Technical support providers, when necessary

Team members may access order information such as what was purchased, when it was purchased, where it should be sent, and customer information such as name, email address, billing address, and shipping address.

This access is used only to fulfill orders, process refunds or exchanges, provide customer support, manage the website, and maintain business operations.

Who We Share Your Data With

Felix Matos does not sell, trade, or rent personal information to third parties.

We may share necessary information with trusted third-party service providers who help us operate our website and online store.

These may include:

  • Payment processors
  • Shipping and delivery providers
  • Website hosting providers
  • Email marketing platforms
  • Analytics tools
  • Security and spam detection services
  • Caching and performance tools
  • Technical support providers
  • Advertising or marketing platforms, when applicable

We only share the information necessary for these services to function and expect our providers to handle personal data securely and responsibly.

Password Resets

If you request a password reset, your IP address may be included in the reset email as part of the website’s security process.

LiteSpeed Cache and Website Performance

Our website may use caching tools, such as LiteSpeed Cache, to improve loading speed, performance, and user experience.

Caching may temporarily store a duplicate copy of website pages. Cache files are temporary and may be automatically deleted according to the website’s settings or manually cleared by the site administrator.

Caching tools are used to improve website performance and are not intended to collect personal data for marketing purposes.

How Long We Retain Your Data

If you leave a comment or review, the comment or review and its metadata may be retained indefinitely. This allows us to recognize and approve follow-up comments automatically instead of holding them in a moderation queue.

For users who register on the website, if applicable, we store the personal information provided in their user profile. Registered users can view, edit, or delete their personal information at any time, except for their username. Website administrators may also view and edit that information when necessary.

Order and customer information may be retained for as long as necessary to complete transactions, provide customer service, manage returns or exchanges, comply with legal obligations, maintain business and accounting records, resolve disputes, and protect website security.

Contact form submissions may be retained for customer service, administrative, or business follow-up purposes.

What Rights You Have Over Your Data

If you have an account on this website, have left comments or reviews, submitted forms, or placed orders, you may request to receive a copy of the personal data we hold about you, including any data you have provided.

You may also request that we correct, update, or erase personal data we hold about you.

This does not include any data we are required to keep for administrative, legal, accounting, tax, security, or legitimate business purposes.

To make a privacy-related request, please contact us at: [Insert official contact email]

Where Your Data Is Sent

Visitor comments and reviews may be checked through an automated spam detection service.

Certain information may also be processed by third-party service providers used for website hosting, payments, analytics, email communication, security, caching, shipping, order management, or marketing.

Depending on the service provider, some data may be processed outside your country of residence.

How We Protect Your Data

Felix Matos takes reasonable technical and organizational measures to protect personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

These measures may include:

  • Secure website hosting
  • Password protection
  • Limited access to administrative accounts
  • Website security tools
  • Software and plugin updates
  • SSL encryption, when active
  • Spam and fraud prevention tools
  • Restricted access to customer and order information

However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Breach Procedures

In the event of a data breach or suspected security incident, Felix Matos will take reasonable steps to identify the issue, limit its impact, secure affected systems, and notify affected users or relevant authorities when required by applicable law.

Third Parties We Receive Data From

Felix Matos may receive limited information from third-party platforms connected to our website, such as payment processors, analytics providers, advertising platforms, email marketing tools, social media platforms, or shipping providers.

This information is used to support website functionality, order processing, customer communication, marketing performance, analytics, and security.

Automated Decision-Making and Profiling

Felix Matos does not use personal data for automated decision-making that produces legal or similarly significant effects on users.

We may use general analytics, advertising, or customer behavior data to understand visitor interests, improve product recommendations, optimize marketing campaigns, and enhance the online shopping experience.

Industry Regulatory Disclosure Requirements

Felix Matos aims to handle personal data responsibly and in accordance with applicable privacy, consumer protection, e-commerce, and data security requirements.

This Privacy Policy may be updated from time to time to reflect changes in our website, services, legal obligations, plugins, third-party providers, or business practices.

Contact Information

For questions about this Privacy Policy or how Felix Matos handles personal data, please contact us at:

Felix Matos
Website: https://shopfelixmatos.com
Email: fmmktuse@gmail.com